Afternoon bakery café
Match the music to your café
- What to try
- Compare a warm soul or mellow pop selection with your current playlist during similar afternoon shifts. Keep volume, prices and offers the same.
- What to measure
- Pastry orders per coffee order, spend per guest and feedback on how well the music fits.
Research
An industry-backed restaurant field study compared brand-fit music with other music conditions. Use the finding to plan a café test and measure your own results.
Read the HUI & Soundtrack report