Moodby Blog

How background music affects revenue — and why most venues don't know it.

The 11-Minute Trick That Generates 40% More Bar Revenue Researchers at the University of Leicester ran an experiment where they varied only one thing: the tempo of the background music. Everything else was identical — same restaurant, same food, same service. The results were stark: guests who heard slow-tempo music stayed 11 minutes longer on […]

Here’s the Deal: Classical Music Just Made Your Average Check Higher A randomized study comparing classical music, pop, and silence in a restaurant found something almost absurdly simple: when classical music played, guests spent noticeably more money — and they perceived the restaurant as more upscale, even though nothing else changed. The researchers weren’t being […]

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