Moodby Blog

The largest study ever run on restaurant music disproved the assumption most venue owners live by4 min read Music in most venues gets decided by whoever’s working the shift. Someone opens Spotify, picks something familiar — and that’s that. HUI Research looked into what that actually costs. Twenty weeks, sixteen restaurants, 1.8 million transactions from […]

French psychologist Nicolas Guéguen proved this question could be costing you 30% in unrealized revenue 4 min read 2004. Two identical bars: similar audience, music, drinks. One difference — volume. 72 dB in one, the level of a loud conversation or a vacuum cleaner. 88 dB in the other, the sound of busy road traffic […]

How background music affects revenue — and why most venues don't know it.

The 11-Minute Trick That Generates 40% More Bar Revenue Researchers at the University of Leicester ran an experiment where they varied only one thing: the tempo of the background music. Everything else was identical — same restaurant, same food, same service. The results were stark: guests who heard slow-tempo music stayed 11 minutes longer on […]

Here’s the Deal: Classical Music Just Made Your Average Check Higher A randomized study comparing classical music, pop, and silence in a restaurant found something almost absurdly simple: when classical music played, guests spent noticeably more money — and they perceived the restaurant as more upscale, even though nothing else changed. The researchers weren’t being […]

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