Garrincha’s sports centers: The right atmosphere & ease of music control with Moodby Play
Find out how a Belgium provider of urban sports centers created the right atmosphere and achieved ease of background music control acorss numerous locations.
- About the client
- Why did Garrincha need background music?
- Problems Garrincha aimed to solve
- Solution: tailored background music and ease of control
- The results
About the client
Founded in 2015, Garrincha is a provider of state-of-the-art urban sports centers that consist of either indoor or outdoor football fields and padel courts.
Those venues are used to hold various competitions, tournaments, training sessions, corporate events, team building activities, and birthday parties, enabling players to have fun and play games. On top of that, the space comprises gyms, lounge zones, and sports bars. Garrincha also offers the application allowing users to book pitches online.
Headquartered in Antwerp, Belgium, the organization has locations in Ghent, Kortrijk, Charleroi, and Diegem. At the moment, Garrincha’s annual revenue accounts for $1–$5 million, as indicated on its PitchBook’s profile.
Why did Garrincha need background music?
Garrincha is proud to be the market leader in the sports club industry. Aiming to maintain competition, retain the audience, and successfully scale, the organization recognized the importance of background music in delivering the best customer experience.
Problems Garrincha aimed to solve
When Garrincha came to Moodby, it had already been using a solution for music curation. While the product was among the most popular around the globe, the client found it too inconvenient to manage music through the web interface. As employees could control music experiences on the computer only, this was a serious issue.
Additionally, the music streaming platform offered just several free generic playlists. Garrincha had various places, from football pitches to sports bars and lounge zones, it had to create different kinds of atmosphere—energetic, dynamic, calm, relaxing, etc.—with background music.
This way, the company needed to have a number of playlists sorted by genres, tempo, volume, and length. However, to get access to more than three playlists, the organization would have to upgrade and pay considerable costs.
In fact, Garrincha was looking for a B2B music streaming service that would perfectly suit the following business requirements:
- The music tech solution had to provide an intuitive web user interface to control music across multiple locations.
- The platform must include background music resonating with Garrincha’s brand identity and customer preferences.
- The music curation service had to contain numerous playlists tailored to the ambiance of each place and available for free.
In the end of August, 2023, the client explored Moodby Play. Apart from the required features, the company enjoyed that the vendor offered a mobile jukebox application for song requests to entertain customers. Since then, Garrincha has accomplished great business results.
Solution: tailored background music and ease of control
The organization joined the music streaming platform in just a few minutes and started its free trial on Moodby Play. The client was excited to access hundreds of music stations—each containing several playlists—free of charge. Furthermore, Garrincha was happy about regular music updates introduced by the vendor.
After doing some research, the company selected music stations for every of its area—whether it was a football pitch, padel court, gym, sports bar, or lounge zone—in every Garrincha’s location across Belgium.
For instance, to design an energetic atmosphere at the sports center in Diegem, the client picked several stations with disco (70%) and pop (30%) songs and compositions. In order to create a lively but dynamic ambiance at padel and pickleball courts in Gent, Garrincha decided to stream five stations with pop, disco, and dance music.
The organization especially valued the business functionality of Moodby Play. Finally, the company found the service that provided ease of music management across multiple locations through an intuitive user interface, from any place.
In addition, Moodby Play is available on any device—not only computers as it was with the previous music tech product but smartphones, tablets, and laptops. This was another advantage for Garrincha.
The client also appreciated having features like music scheduling, access permission control, an explicit lyrics filter, and offline mode.
On top of that, Garrincha began using Moodby, a mobile jukebox app that allows customers to request favorite tracks via their smartphones. To order a song, a user has to open the application and find the necessary location.
However, one of the sports centers had not yet been constructed, so it was not indicated on Google Maps. Our software experts added the building to the system and created a geotag. When the construction ended and the center appeared on Google Maps, it automatically became available in our jukebox.
The results
With our B2B music streaming platform, Garrincha boosted the audience’s engagement and retention while reducing costs on background music management. Thanks to Moodby Play, the company provided a perfect vibe across multiple zones in every city, designing an awesome atmosphere with tailored music.
In the course of three months, Garrincha has played over 5,000 hours of music, with one of the sports centers already streamed 1,135 hours.
Using Moodby jukebox app for song requests, the organization added a kind of entertainment and social interactions to the guest experience. As a result, the client increased customer loyalty, brand awareness, and positive feedback.
“With Moodby Play, we were able to create the right ambiance across all our areas, keeping our customers engaged. The jukebox was something we weren’t looking for but what helped us stand out from competitors. We enjoy the cooperation with Moodby that offers a personalized approach to its clients.”
—Frederic Meurisse, Co-Founder at Garrincha.
