How background music can impact your HoReCa business

Do you hear it? There is no deathly silence in most restaurants, bars, and cafes. Today establishments use music to engage customers, reduce churn, and shape brand identity. Whether it is an online radio station or a playlist generated by a bartender, business owners can get the most out of background music. 

Read the article to learn more about the main benefits that Moodby, a licensed music provider, has revealed by discussing the topic with professional music curators and their clients.   

• Appropriate music can boost revenue
• Background music helps create a memorable experience
• Curated playlists hit the right note for your business
• Background music can be a guest entertainment
• Why is Moodby a reliable background music supplier? 

1. Appropriate music can boost revenue

People are used to listening to songs everywhere. As a significant part of their lifestyle, music impacts how they feel. According to a 2022 study published in Science, music can reduce pain. It also can improve our heart health and lift our spirits.

Moreover, music influences how customers behave, including how much they eat. For example, listening to slow and jazzy songs during dinner nudges people to make healthier food choices. That is why fast food restaurants should consider more uplifting music to stream 😉

Picking tunes suitable for your business is a big thing. A good music playlist likely encourages guests to stay on-site longer and spend more money in your cafe, bar, or restaurant than force them to leave the place immediately. 

2. Background music helps create a memorable experience 

The hospitality industry usually appeals to emotions to form and enhance customer perception by offering excellent service, a fine-dining menu, and creating a fancy interior. The reason is that customer reviews rule the world of restaurants, coffee shops, and hotels. In other words, if you are here to stay, your venue should be very much to the guest’s liking.

A recent study revealed that music evokes stored memories and lays down new ones. Playing at your place of business songs your guests once enjoyed is the key to creating a unique and memorable experience for them. Of course, your food quality and service level are crucial as well. Treating music like a pinch of pepper that spices up a well-cooked dish is the way to go.

If guests love the playlist, they likely return to your bar or cafe. They also can turn into brand advocates by spreading the word about your place on Google My Business, Tripadvisor, or Yelp and among their colleagues, friends, and family members. 

3. Curated playlists hit the right note for your business

As well as a menu made by a Michelin-star chef, a music playlist compiled by a professional DJ can set the tone for your business. It is a significant part of your venue concept, especially when you run an Indian restaurant or a rock bar. 

It is hard to build a strong hospitality brand using mediocre playlists with royalty-free tracks or streaming online radio full of random song choices and annoying ads. 

To benefit from background music, you need a playlist with well-loved songs and recent hits that only big labels may offer. As a quick point, Moodby provides businesses with a personal music curation services that helps you weave a specific canvas for your place. 

4. Background music can be a guest entertainment

Entertaining guests with music sounds reasonable in itself. That is the most natural way to create an ambiance. But many businesses only rely on live performances to delight their guests.  

However, bar visitors are ready to hit the dance floor when they listen to the music they like most. No matter who pressed the Play button. 

A good song drifting from an audio speaker is also a welcoming feature for coffee shop customers waiting in line. 

A mobile Jukebox app is another opportunity you should pay attention to. Your guests can request their favorite songs from the pre-approved playlist that keeps the music consistent with the concept and your appropriate genres. 

Why is Moodby a trusted background music provider? 

Moodby is a B2B music streaming service that offers businesses access to an extensive library of playlists curated by local experts and licensed for commercial use. You can explore multi-genre stations tailored to different venues – from coffee shops to fine-dining restaurants. 

The platform also provides users with the following B2B features: 

• Pre-scheduled stations to manage the moods throughout the day with more uplifting tracks in the morning and more relaxing ones in the evening;
• Full control over the music your staff play and multiple roles for employees who manage music at your venue;
• No ads and interruptions to keep a music flow continuous;
• Explicit lyrics filter to keep the soundtrack family-friendly and avoid unsuitable songs playing in the background;
• Consistent volume and easy set-up with no hardware required to start streaming;
• Offline mode to stay on the air when the Internet connection is lost;
• Personalized stations generated by experienced music curators just for you;
• A free mobile jukebox app to let guests request their favorite songs.

Elevate your customer experience with our expertly curated playlists. Enjoy a free 30-day trial available to users in Austria, Belgium, Ireland, Poland, and Romania. 

Do you want to get a special offer for your venue? Contact us via support@moodby.com.