4 things to consider when curating background music for business
Being a music curator and a big music lover at the same time, you most likely have an opinion on what soundtrack is perfect for a bar, grocery store, or coffee shop.
However, brace yourself for a variety of opinions from the part of the business you create a playlist for: it appears that owner and employee are also good at matching tunes 😉
When selecting songs, you should be guided by more than just your preferences and the ideas of your stakeholders. There is something else to take into consideration.
Moodby — legal music for your business without overpaying!
To strengthen your music curation skills, keep in mind these four points:
- Type of business
- Appropriate music genres
- Playlist schedule and playback duration
- Delivering music to businesses
1. Type of business
The type of establishment is your starting point. Is it a traditional Irish pub or a fastfood restaurant chain? A souvenir shop in the center of the city? Or maybe a neighborhood store? This will help you select tunes that fit the atmosphere of a place and stay aligned with the brand identity.
You should also know the business hours and understand how the café/pub/bar/restaurant/shop occupies during the day. That will help you schedule your music playlists properly.
To reveal all these essentials, go to the place, chat with the owner and staff, then try to put yourself in their customer’s shoes. Plus, this experience will enable you to estimate the quality of music currently played at the venue and get inspired as a music wizard who wants to improve it.
2. Appropriate music genres
Tailoring your DJ music playlist to business needs may enhance customer experience and increase revenue at a bar, shop, or restaurant. With the type of establishment in mind, you can clearly outline what will sound appropriate for their customers.
For example, RnB songs with explicit lyrics are not likely the best choice for a family-friendly fast-food diner, and top-charting hits may sound ridiculous at a reputable wine shop. On the other hand, rock classics can be a perfect match for a pub or bar, as well as a coffee shop’s customers will enjoy jazz and blues instrumentals.
When you know what genres you may use to build your playlist, things get easier for you since you now have a scope for your music project.
3. Playlist schedule and playback duration
Since most businesses prefer ready-made solutions, treat your music playlist as a standalone asset. This approach helps you structure it in the most effective way.
To meet a business’s needs, pay attention to the playlist’s playback duration. The longer it is, the better — staff and guests won’t get bored hearing the same tracks over a few days.
Include songs suitable for different times of the day: something uplifting in the morning and more relaxing in the evening. It’s also a great idea to prepare special playlists for Friday nights. Additionally, try to limit the number of repeats within the same shift to keep the listening experience enjoyable for employees.
With our music app, you can schedule playlists for specific times and days. Plus, shuffle mode keeps the playlist fresh and engaging for longer.
Repeating a playlist too often can bore guests and staff within a week. Regularly updating your playlist helps maintain its original vibe and ensures the best customer experience.
Finally, your playlist should reflect not only the business identity but also the context or occasion. Guests expect Christmas music while shopping in December or romantic tunes during a dinner date in early February.
4. Delivering music to businesses
Okay, you finished your playlist. What’s next? How can businesses get and play your song compilation?
As a music curator, you have a convenient tool with a large catalog of licensed tracks to pick the best ones. In addition, you get a fast and reliable delivery service. That is how it works.
All playlists you add and stations you publish can be shared directly with businesses looking for licensed music to create a unique ambiance.
All you have to do is generate a link to your playlist or station and share it with your clients. Once they sign up on the platform, they can simply hit the Play button — and the music starts.
Since the service is currently available in Austria, Belgium, Ireland, Poland, and Romania only, you can prepare playlists for venues abroad and scale up your local business. With a clear strategy in mind, you can grow faster.
