Not only Jingle Bells: what music businesses can play during the holiday season
What artists do you think of when it comes to Christmas music? Frank Sinatra, Kelly Clarkson, Mariah Carey, your choice. Adding classic carols creates the ultimate mall, supermarket, or coffee shop playlist.
However, merry holiday tunes are not a default option for background music in December. Primarily, your festive playlist should match your type of business and meet customers’ expectations.
Here is what to take into account when picking songs to stream:
- Stay aligned with your brand personality
- Respect your customers’ tastes in music
- Find your genre
- Focus on goals to achieve
- Put your sound in the hands of pros
- Music specials by Moodby Play
Stay aligned with your brand personality
Think about the main characteristics of your store, bar, or café that define your place and make it stand out from the rest. It is a good idea to imagine your business personality. Is it an extrovert or an introvert? With a loud or silent voice? What is it wearing – a T-shirt with faded jeans or a well-cut suit? Finally, what kind of music does this individual love the most?
It helps you better understand how your customers perceive your company. And then you can realize why the Billboard Hot 100 is not always a great match with a high-class jewelry shop.
Respect your customers’ tastes in music
Your playlist should be in line with your visitors’ expectations. At the end of the day, anyone can be captivated by their well-loved tune coming from a nearby café. And that might encourage them to go inside.
That is why adding favorite music to the psychographics of your target audience may help you come up with song ideas when preparing for the holiday rush.
If you have trouble answering the question about favorite artists and genres your clients like, there are many publicly available statistics on the music preferences of different customers. For example, while zoomers and millennials may be delighted when you put Dua Lipa on, baby boomers hardly want to listen to the recent BTS release sitting at your bar.
Find your genre
Since 1857, when Jingle Bells was composed, there have been 19 080 cover versions of it. It means chances are you can find a track based on the most famous Christmas melody perfectly suited to your brand!
Back to Jingle Bells, all these versions of the song are based on different music genres, including electronic, jazz, and metal. Moreover, you will most likely discover a recording of this Christmas soundtrack in your native language.
Do you catch the idea? Consider both artists and genres suitable for your business when creating your holiday playlist.
Focus on goals to achieve
Background music may influence your buyers’ moods and decisions. While fast-tempo songs nudge shoppers to move faster and make quick purchases, calmer ones slow them down and make them take a closer look at merchandise on shelves.
That is why keep in mind your business goals when picking music to play.
For example, a wine store in Texas boosted sales by swapping popular tunes with classical music. The experiment lasted over two months and revealed that customers tended to buy more expensive items when the staff streamed a classical playlist in the background rather than US Top 40.
Put your sound in the hands of pros
After Apple Music reached the milestone of 100M tracks on the platform in 2022, a new era of the background music industry started. For now, you need a guide to navigate the endless music landscape.
There are many ready-to-use song compilations on the web. However, most of them sound generic. Meanwhile, a personal curator can make a playlist consistent with your brand and tailored to your music needs.
What does it mean? You can delegate the selection of music for your business to professionals.
Music specials by Moodby Play
If your location is Austria, Belgium, Ireland, Poland, or Romania, you can find your Christmas soundtrack on Moodby Play.
Discover stations generated by local music experts to put your customers in the holiday mood:
Create a festive atmosphere at your bar, café, or shop with a hilarious mix of holiday bangers and indie tunes. The playlist featuring reggae and alternative versions of well-known songs goes beyond Christmas classics.
Playback duration: 11 h 57 m
Content: Pop 22%; Other genres 61%
If you want to make the celebration at your venue special, check out this compilation of jazz vibes combined with pop hits. Believe me, Ella Fitzgerald and Billie Holiday go perfectly with a pinch of RnB and popular beats.
Playback duration: 5 h 31 m
Content: Pop 25%; Jazz/Blues 15%; Other genres 33%
This multicultural station is all about European Christmas. If you are looking for a family-friendly soundtrack, put it on! Cozy classics, including Slovakian folk songs and German carols, will fit nicely into your interior.
Playback duration: 2 h 32 m
Content: Pop 26%; Other genres 57%
This song collection is ideal for streaming at shopping centers, cafés, bars, restaurants, and other spots where people spend time during the holiday season. Everyone’s favorites match the Christmas mood in the best way possible!
Playback duration: 2 h 31 m
Content: Pop 13%; Soundtracks 6%; Other genres 69%
Subscribe to the service to play all these music stations or select the best one. A free 30-day trial is available to users in Austria, Belgium, Ireland, Poland, and Romania!
