How to attract more subscribers to your Moodby Play stations
By generating Personal stations on Moodby DJ, you are likely to get higher monthly payouts. However, developing them into a regular income source takes time and requires subscribers.
Starting this journey, treat yourself as a true solopreneur in the background music curation industry. These pieces of advice may encourage you and tell you where to start:
- Make a list of your potential clients
- Think of B2B features regarding the type of business
- Go and pitch your services to business
- Discuss which station to make and agree on a subscription price
1. Make a list of your potential clients
There is an in-depth market analysis behind all successful business projects. You should taste the waters before diving into making Personal stations on the Moodby B2B music streaming platform.
Since you already know the music genres you usually work with as a DJ or music curator, you can define what businesses in your city might be interested in your offerings. You can also go beyond and focus on places you prefer to visit, for example, your favorite gym or coffee shop.
However, the best idea is to start with venues where you held dancing parties, performed as a DJ, or worked as a music curator for a while.
Eventually, you might see several categories of establishments to negotiate with:
- public venues you already work with (your leads);
- businesses you regularly visit as a guest or customer (your potential clients);
- establishments where the atmosphere matches the music genres you are good at (your prospects).
Leads are usually more likely to buy from you than prospects because they know you as a music expert. Also, your offerings might seem compelling for businesses that have you as a regular client. To nudge other categories of venues to subscribe to your stations is a more tricky task.
However, before you begin any negotiations, you should prepare your proposal.
2. Think of B2B features regarding the type of business
Take into account that all your customers will become Moodby Play users. That is where they will subscribe to and listen to your stations. To get them interested in your song compilations, showcase a B2B music streaming platform and inform them about the benefits it provides.
You can use these prompts to come up with ideas for your case:
| Type of business | Features to spotlight |
| Bars, pubs, breweries | A free Jukebox app to entertain guests Song compilations from DJs and local music experts Pre-scheduled stations Remote control Multi-user login Offline mode |
| Restaurants, wineries | A free Jukebox app to entertain guests Hand-picked playlists A multi-genre catalog with licensed music The explicit lyrics filter Remote control Multi-user login Offline mode |
| Cafes, coffee shops, and bars | A continuous flow of background music (the playlists never stop) Pre-scheduled stations Multiple user access Remote control to manage music on the go |
| Hotels | Only licensed music from major labels Multi-place management (you can create different stations for different zones) A large catalog of jazz, blues, and classic tunes |
| Gyms and fitness clubs | A free Jukebox app to entertain customers Offline mode Remote control Pre-scheduled stations |
| Shops and grocery stores | High-quality sound with no interruptions Centrally controlled app Pre-scheduled stations |
Presenting a B2B music streaming platform, feel free to add anything you find relevant and useful to the venue you want to win as a regular subscriber.
3. Go and pitch your services to business
Things get smoother if you know the owner or manager of the venue where you will present your music streaming services. Just visit them and share your ideas.
Anyway, you should find an employee responsible for background music at a place you visit. A barista or a service employee may hardly help you because they don’t make decisions about your offerings.
Whoever you reach out to, you can use this plan:
- Start with the problem. Say that as a regular client, you see that other visitors are dissatisfied with the music played at a venue. Your opinion will sound more convincing if you give describe real stories you witnessed or ask a question related to the problem. For example:“Do your staff like that repeating advertising on the radio station played day in and out here?”.
- Hook your interlocutor with a great story with yourself at the center. The thing is to introduce yourself properly and mention your good experience in background music curation. Then your customer will be open to hearing how your idea is a solution.
- Demonstrate Moodby Play. List the benefits and features of this B2B music streaming service. Say that you will happily become a personal music curator for a venue. Make it clear that a customer can get an exclusive access to a personal station tailored to its brand and ambiance. In addition, mention regular updates and schedules that will enable your client to stay out of music management, saving time and boosting guest engagement.
Your interlocutors might want to ponder your idea. Give them their time but feel free to remind about yourself after a while.
When you get a positive response, move on to the final step.
4. Discuss what station to create and agree on a subscription price
To deliver on your customer’s expectations, you should have a quick talk with your customer on some points:
- Genre. It would be a good idea to clarify which music guests and visitors are used to listening to in a venue. It helps you make a station quicker and meet the client’s requirements.
- Artists. You can also ask about bands and singers a venue does or doesn’t want to see in your playlists.
- Explicit lyrics. Family-friendly songs may be one of the requirements from cafes, shops, and bakeries. But check beforehand if it is possible to include adult music in a playlist for bars and pubs.
- Scheduling. Business hours and table occupancy may influence scheduling your playlists into a Personal station. For instance, your customer might want to hear more relaxing music in the evenings but expect something special for Friday nights. Find out all the details in advance.
- Playback duration. Some establishments are afraid of the silence in the air. Playlists that last 8+ hours at minimum may handle this objection.
- Updates. It is crucial to add new songs to your playlists and keep them fresh. You can specify the frequency of updates in the conversation with the client. Additionally, that will once again convince them of the quality of your station.
- Station price. By default, you may choose between 20 price tiers on Moodby DJ. Although 499,99 EUR/month per station is more attractive than 29,99 EUR/month, it is better to start with a lower price to make your offering more appealing. Plus, starting a station is more time-consuming than updating it. That is why creating one Personal station instead of several Base ones may be more beneficial for you regarding a higher monthly income.
Well done! Now come back to your first love – matching music for your customers.
