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<\/figure>\n\n\n\nIn this article, we\u2019ll consider how to choose background music for business, tailoring it to your needs and goals. You will also learn what bottlenecks you may encounter when playing music tunes that don\u2019t correlate with the vibe of your venue.<\/p>\n\n\n\n
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- Issues you may face playing inappropriate music<\/a><\/li>\n\n\n\n
- Background music has to fit certain factors<\/a><\/li>\n\n\n\n
- Aspects to consider when choosing music for business<\/a><\/li>\n\n\n\n
- Top 6 tips to choose background music for business<\/a><\/li>\n\n\n\n
- Why is Moodby Play a great music streaming service?<\/a><\/li>\n<\/ul>\n\n\n\n
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<\/a><\/figure>\n\n\n\nIssues you may face playing inappropriate music<\/strong><\/h2>\n\n\n\n
Recognizing the role of background music, the majority of establishments typically use radio or Spotify\u2019s playlists. However, this sounds great up to the moment when beautiful compositions are interrupted with multiple ads or visitors have to listen to songs chosen by AI that don\u2019t suit the atmosphere at all. <\/p>\n\n\n\n
There are many other issues you\u2019re likely to encounter, including:<\/p>\n\n\n\n
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- Fines imposed for playing unlicensed music.<\/li>\n<\/ul>\n\n\n\n
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- Time-consuming playlist creation, resulting in wasting a lot of money and effort.<\/li>\n<\/ul>\n\n\n\n
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- Inconsistent music tempo and volumes destroying the atmosphere and making staff resolve the problem instead of servicing customers.<\/li>\n<\/ul>\n\n\n\n
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- Extra costs spent on DJs, professional music curators, or\/and live music performances.<\/li>\n<\/ul>\n\n\n\n
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- Inappropriate music (offensive language, unsuitable genres).<\/li>\n<\/ul>\n\n\n\n
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- The lack of regular playlist updates, which leads to guests and staff being fed up with the tracks continuously played in the venue.<\/li>\n<\/ul>\n\n\n\n
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- Inconsistent music programs across multiple chain locations decreasing brand recognition.<\/li>\n<\/ul>\n\n\n\n
So, let\u2019s find out how to pick the right background music for your business.<\/p>\n\n\n\n
Background music has to fit certain factors<\/strong><\/h2>\n\n\n\n
1. The target audience\u2019s preferences<\/strong><\/h3>\n\n\n\n
By playing music your customers love, you\u2019ll boost their satisfaction and generate a higher profit. When guests are happy to hear their favorite music tracks played, their mood lifts. As a result, they stay longer and retain. <\/p>\n\n\n\n
Analysts revealed that familiar music positively affects consumers and significantly correlates with their buying intentions<\/a>. This way, it is crucial to adjust to the needs and expectations of the target audience. <\/p>\n\n\n\n
2. Brand positioning<\/strong><\/h3>\n\n\n\n
Before choosing background music, you should identify the main venue characteristics, since people associate places with certain genres and volume. It will be weird if you play hard rock, say, in a classic French restaurant or switch on slow compositions too loud. <\/p>\n\n\n\n
You should also take into account music aspects such as tempo and language. In an Irish pub, for instance, using a playlist with national bright music will be a sure-fire way. In case you aim to reach out to different audiences, it is more challenging to shape brand identity but is still possible if you know music psychology. Let\u2019s see a hands-on example. <\/p>\n\n\n\n
Based in Switzerland, Pavillon Bar & Kitchen<\/a> provides guests with the comfortable setting for having lunch, dinner, tea, and cocktails. The bar strove to make an offer that adapts to any time of the day. For this purpose, they use different genres and tempo:<\/p>\n\n\n\n
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- Daytime. <\/strong>76 decibels with a playlist containing vocal tracks familiar to customers.<\/li>\n<\/ul>\n\n\n\n
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- Aperitif time<\/strong>. 85 decibels with jazz and soul compositions.<\/li>\n<\/ul>\n\n\n\n
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- 10pm and later.<\/strong> 93 decibels with live DJs playing funk and hip-hop. <\/li>\n<\/ul>\n\n\n\n
Furthermore, Pavillon invites DJs to play techno and many forms of EDM on Friday and Saturday nights. On summer nights, live bands play music outside to entertain guests. <\/p>\n\n\n\n
3. Employees\u2019 tastes<\/strong><\/h3>\n\n\n\n
Staff productivity will decrease if the team has to listen to compositions they hate or short playlists that get boring very soon. Meanwhile, tailored background music in the workplace can boost productivity by up to 15%<\/a>, as reported by the study of 2,000 participants. <\/p>\n\n\n\n
For example, many respondents find that certain types of instrumental music can help them perform tasks faster. What\u2019s more, analysts revealed that relaxing music stimulates the brain, so that specialists become bored less easily and stay focused.<\/p>\n\n\n\n
Aspects to consider when choosing music for business<\/strong><\/h2>\n\n\n\n
1. Genre<\/strong><\/h3>\n\n\n\n
Experts report<\/a> that different kinds of music have different effects on perceived atmosphere and the amount spent by consumers. The study of the impact of background music on shoppers in a wine store proved that playing classical music resulted in higher spending compared to Top-40 pop songs.<\/p>\n\n\n\n
In this regard, venues should pick genres aligning with the audience\u2019s preferences to evoke the desired experiences. Classical compositions, for example, help create a prestigious, elegant ambiance, which is perfectly suited for luxurious hotels and restaurants. Joyful music like disco, hip-hop, and R&B can motivate people to workout with more energy and pleasure.<\/p>\n\n\n\n
2. Visual design<\/strong><\/h3>\n\n\n\n
- 10pm and later.<\/strong> 93 decibels with live DJs playing funk and hip-hop. <\/li>\n<\/ul>\n\n\n\n
- Aperitif time<\/strong>. 85 decibels with jazz and soul compositions.<\/li>\n<\/ul>\n\n\n\n
- Daytime. <\/strong>76 decibels with a playlist containing vocal tracks familiar to customers.<\/li>\n<\/ul>\n\n\n\n
- Inconsistent music programs across multiple chain locations decreasing brand recognition.<\/li>\n<\/ul>\n\n\n\n
- The lack of regular playlist updates, which leads to guests and staff being fed up with the tracks continuously played in the venue.<\/li>\n<\/ul>\n\n\n\n
- Inappropriate music (offensive language, unsuitable genres).<\/li>\n<\/ul>\n\n\n\n
- Extra costs spent on DJs, professional music curators, or\/and live music performances.<\/li>\n<\/ul>\n\n\n\n
- Inconsistent music tempo and volumes destroying the atmosphere and making staff resolve the problem instead of servicing customers.<\/li>\n<\/ul>\n\n\n\n
- Time-consuming playlist creation, resulting in wasting a lot of money and effort.<\/li>\n<\/ul>\n\n\n\n
- Background music has to fit certain factors<\/a><\/li>\n\n\n\n