{"id":1083,"date":"2023-09-29T15:26:34","date_gmt":"2023-09-29T15:26:34","guid":{"rendered":"https:\/\/moodby.com\/blog\/?p=1083"},"modified":"2025-12-02T14:21:08","modified_gmt":"2025-12-02T14:21:08","slug":"music-benefits-statistics-what-value-can-background-music-bring-to-your-venue","status":"publish","type":"post","link":"https:\/\/moodby.com\/blog\/music-benefits-statistics-what-value-can-background-music-bring-to-your-venue\/","title":{"rendered":"Music benefits statistics: What value can background music bring to venues?"},"content":{"rendered":"\n<p>Hearing is our second most important sense after sight. With the right background music, you can create an awesome customer experience and establishment atmosphere, which will result in higher retention and loyalty. Brand-fit music can help you increase revenue by up to 40%!<\/p>\n\n\n\n<p>In the article, you\u2019ll find the music benefits statistics proving that tailored music offers huge value to public venues. You will also learn some interesting facts about music&#8217;s impact on our brain and behavior. But first, let\u2019s consider the definition of the right background music.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#tailored-background-music\" data-type=\"internal\" data-id=\"#tailored-background-music\">What is the right background music?<\/a><\/li>\n\n\n\n<li><a href=\"#music-benefits-statistics-2023\" data-type=\"internal\" data-id=\"#music-benefits-statistics-2023\">Key music benefits statistics for 2023<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\" data-type=\"internal\" data-id=\"#conclusion\">Summing it up<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large Responsive Responsive--isDesktop Responsive--isLaptop Responsive--isTablet\"><a href=\"https:\/\/play.moodby.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/4-2-20-1024x400.png\" alt=\"\" class=\"wp-image-8194\" srcset=\"https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/4-2-20-1024x400.png 1024w, https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/4-2-20-300x117.png 300w, https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/4-2-20-768x300.png 768w, https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/4-2-20-1536x599.png 1536w, https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/4-2-20-2048x799.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large Responsive--isMobile\"><a href=\"https:\/\/play.moodby.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"1024\" src=\"https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/mob_4-19-677x1024.png\" alt=\"\" class=\"wp-image-8197\" srcset=\"https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/mob_4-19-677x1024.png 677w, https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/mob_4-19-198x300.png 198w, https:\/\/moodby.com\/blog\/wp-content\/uploads\/2025\/11\/mob_4-19.png 686w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tailored-background-music\"><strong>What is the right background music?<\/strong><\/h2>\n\n\n\n<p>The right <a href=\"https:\/\/moodby.com\/blog\/background-music-for-business-a-brief-dive-into-the-subject\/\">background music<\/a> is the music that aligns with the target audience\u2019s preferences, public place\u2019s vibe, brand style, and staff tastes. On top of that, the songs you play have to match the time of day and situation.\u00a0<\/p>\n\n\n\n<p>For example, an Italian restaurant may opt for classical and modern jazz, bossa nova, and traditional Italian symphonic music for daytime whilst streaming Italian pop and rock hits in the evenings. A mix of R&amp;B, soul, pop, rock, and pop-rock tracks will be a great choice for bars during daytime. In the nights and evenings, bars can freely switch on house, disco, funk, pop, hip hop, R&amp;B, deep house, and techno.<\/p>\n\n\n\n<p>What\u2019s more, the right background music means that your company plays tracks and compositions with a certain tempo and volume. For instance, it is not advisable to make the music too loud in hotel lobbies or during lunch in cafes. But loud music is great in disco and latina bars at nights and evenings when the primary goal is to entertain people and stimulate them to dance. <\/p>\n\n\n\n<p>In addition, the right background music does not irritate customers with multiple ads and announcements. It is also important not to bore guests and employees to tears with song repeats. This way, you should use different music and update playlists regularly.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the right background music?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The right background music aligns with your target audience\u2019s preferences, the venue\u2019s vibe, brand style, and staff tastes. It should also suit the time of day and situation, ensuring a pleasant atmosphere.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How should music vary by venue type?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"For example, an Italian restaurant may play classical, modern jazz, bossa nova, or traditional Italian symphonic music during the day, switching to Italian pop and rock in the evening. Bars can play R&B, soul, pop, rock, or pop-rock tracks during daytime, and house, disco, funk, hip hop, deep house, and techno at night.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do tempo and volume affect the experience?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Tempo and volume should match the venue and occasion. Loud music is suitable for discos or lively bars at night, while soft music works better in hotel lobbies or during lunch in cafes, ensuring guests remain comfortable and relaxed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can repeated songs or ads impact guests?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Repeating songs too often or playing multiple ads can irritate guests and staff. The right background music should be diverse, updated regularly, and free of frequent interruptions to maintain a positive atmosphere.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"music-benefits-statistics-2023\"><strong>Key music benefits statistics <\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. The right music contributes to sales increase<\/strong><\/h3>\n\n\n\n<p>Restaurants playing carefully selected background music that reflects their culture can push up sales by more than 9%, as found by a five-month study performed by <a href=\"https:\/\/www.researchgate.net\/publication\/315800050_The_impact_of_music_in_restaurants\">HUI Research<\/a>. Certain products showed even higher results. <a href=\"https:\/\/www.researchgate.net\/publication\/315800050_The_impact_of_music_in_restaurants\">Dessert sales<\/a>, for instance, climbed by more than 15% while the sales of side dishes spiked by over 11%.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.qsrmagazine.com\/sponsored_content\/study-shows-brand-fit-music-lifts-sales-9-percent\/\">the survey<\/a> of greater than 2,101 restaurant guests, tailored music can help increase the likelihood that customers would buy additional items.<\/p>\n\n\n\n<p>Experts at <a href=\"https:\/\/www.researchgate.net\/publication\/315800050_The_impact_of_music_in_restaurants\">HUI Research<\/a> also revealed that it is better to play no music at all than random popular tracks, since this may lead to the sales volume reduced by over 4% in comparison with silence.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/326141736_The_Impact_of_Background_Music_on_Customer_Purchase_Intentions\">Another report<\/a> says that 21% of respondents say they have a stronger desire to make more purchases when they enjoy the background music played in the public venue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Brand-fit music improves customer experience<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/over-200-million-listeners-new-soundtrack-your-brand-study-conducted-by-mrc-data-discloses-one-of-americas-biggest-music-sources-301399351.html\">MRC Data<\/a> defined that 79% of participants reported their experience was enhanced when enjoying background music. It also revealed that 19% of shoppers are more willing to recommend a company with tailored music to their friends.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/315800050_The_impact_of_music_in_restaurants\">HUI Research<\/a> studied how brand-specific music influences client emotions and satisfaction after visiting a restaurant compared to random music. The analysts discovered that customer well-being and engagement improved when listening to brand-tailored music selections rather than when hearing random hits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. The right music leads to higher time spent and retention\u00a0<\/strong><\/h3>\n\n\n\n<p>Brand-fit background music encourages 41% of customers to stay longer and 39% of respondents \u2014 to return to a business, as found by <a href=\"https:\/\/www.prnewswire.com\/news-releases\/over-200-million-listeners-new-soundtrack-your-brand-study-conducted-by-mrc-data-discloses-one-of-americas-biggest-music-sources-301399351.html\">MRC Data<\/a>. What\u2019s more, 27% of the surveyed say they are likely to become regular clients.\u00a0<\/p>\n\n\n\n<p>Therefore, <a href=\"https:\/\/moodby.com\/blog\/lets-compare-background-music-streaming-services-what-will-fit-your-venue\/\">background music streaming<\/a> can enable businesses to not only attract the audience but make them come back and spend more time at your place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Tailored music improves the ambiance and guest mood<\/strong><\/h3>\n\n\n\n<p>Based on online polls taken by 11,255 consumers worldwide, <a href=\"https:\/\/us.moodmedia.com\/assets\/2017-state-of-brick-and-mortar-low-res.pdf\">\u201cThe State of Brick and Mortar 2017\u201d report<\/a> says 81% of participants believe that background music improves the overall atmosphere and puts them in a better mood. On top of that, the analysts found that 70% of customers feel more connected with the brand when listening to tailored music.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.datocms-assets.com\/57355\/1646216407-soundtrack_your_brand_2021.pdf\">MRC Data<\/a> determined that 65% of respondents across the US claim it is crucial for companies to create a compelling ambiance through music. Another study investigated music&#8217;s impact on shoppers and revealed that it lifts the mood of 70% of customers, making them want to spend more time in the room.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Music can boost employee productivity\u00a0<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.totaljobs.com\/advice\/the-sound-of-productivity-analysing-attitudes-towards-music-listening-in-the-workplace-2016-research-conducted-by-totaljobs\">Totaljobs<\/a> analyzed the answers of 4,553 respondents when studying the use of music in the working environment. Experts identified that 79% of participants would take advantage of listening to music at work regardless of their tastes, age, occupation, and location.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.totaljobs.com\/advice\/wp-content\/uploads\/sound-of-productivity-music-at-work-report.pdf\">The research<\/a> discovered that 99% of employees in open spaces would benefit from listening to music during work. Additionally, 48% of users said that music contributes to higher concentration on their job activities.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.webfx.com\/blog\/internet\/music-productivity-infographic\/\">WebFX reports<\/a> that 61% of people enjoy music, as it makes them happier and helps perform tasks faster. Analysts 88% of professionals do their jobs more accurately when tailored music plays.<\/p>\n\n\n\n<p>\u201cMusic can have a dopaminergic effect on the brain, meaning it creates dopamine. Dopamine is what stimulates the prefrontal cortex, which is the center of the brain responsible for planning, organizing, inhibition control and attention.\u201d \u2014<a href=\"https:\/\/www.businessnewsdaily.com\/11294-music-effect-on-productivity.html\">Merriam Saunders<\/a>, psychotherapist and adjunct assistant professor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Summing it up<\/h2>\n\n\n\n<p>Every venue that aims to engage and retain the audience should take care of background music not only because now it\u2019s impossible to imagine our life without it but because music really enables to put buyers in a better mood and even increase revenue.&nbsp;The income growth you can achieve with brand-fit music ranges between 9% and 40%. Sounds amazing, doesn\u2019t it? <\/p>\n\n\n\n<p>Today music is an irreplaceable part of customer experience, brand identity, and venue\u2019s atmosphere. So, you should make the best of this, tailoring music to your specific needs and automating background music curation.&nbsp;<\/p>\n\n\n\n<p>At Moodby, we cooperate with professional DJs who compile playlists and stations customized to the needs of numerous establishment types. On top of that, our music experts can create a personalized station for your venue.\u00a0<\/p>\n\n\n\n<p>With <a href=\"https:\/\/play.moodby.com\/\">Moodby Play<\/a>, you\u2019ll have full control over the background music, from managing everything across multiple locations to assigning access rights to your employees. This B2B music streaming platform offers many cool features, including explicit lyrics filter, playlist scheduling, and offline mode. <a href=\"https:\/\/play.moodby.com\/\">Start your free trial<\/a>!\ud83c\udf81<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See the key statistics on music benefits for business. Learn how music helps venues engage buyers and grow income by up to 40%.<\/p>\n","protected":false},"author":5,"featured_media":1080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-guides"],"_links":{"self":[{"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/posts\/1083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/comments?post=1083"}],"version-history":[{"count":28,"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/posts\/1083\/revisions"}],"predecessor-version":[{"id":9094,"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/posts\/1083\/revisions\/9094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/media?parent=1083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/categories?post=1083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moodby.com\/blog\/wp-json\/wp\/v2\/tags?post=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}